
Believing in Myself: A Woman of Color’s Journey to Success
Hey, Blog Readers! It’s been a while.
I kind of lost touch with my blog for a bit. Life, running a business, stepping into motherhood with a now toddler, a younger daughter, and an almost preteen daughter, preparing for a wedding, and working on scaling my business in a new and resonant way all took center stage. All of these areas of my life caused the blog to go a little quiet.
But as Black History Month started to come to a close, I found myself wanting not only to educate but to share my thoughts on a specific topic. I felt compelled to write about something that mattered—something that could bring attention to an issue that needs to be understood and recognized in a positive light.
As a woman of color-owned business, I began to notice something unsettling. Although I knew several women of color-owned businesses in Utah and across the U.S., only a small percentage were thriving in ways that challenged my limiting beliefs and showed me what was possible.
Could my business, in such a "saturated industry," one day support my family, employees, and most of all, myself?
I felt overwhelmed by the challenges ahead—lack of capital, exposure, consistent financial education, and a true understanding of the complexities of running a business. But most of all, I felt the weight of being a minority in the business world.
There were moments when it felt like everything was working against me, and each challenge pushed my goal of becoming a successful business owner further out of reach.
But as time went on and I continued working toward my goals, I realized that each obstacle was helping me grow into a better version of myself. Every time I overcame what I thought was an insurmountable challenge, I discovered just how capable I was of achieving success. All I truly needed was to believe in myself and my abilities.
And while trusting myself wasn’t always easy, I came to realize that the universe has a way of stepping in during moments of doubt, showing me just how great I can be.
So to the readers who connect with this article, understand this:
Even if a task feels too great, and you feel you lack the resources, knowledge, funding, or support—remember, some of the most successful WOC business owners (Oprah, Lisa Price of Carol’s Daughter, SaVonne Anderson of Aya Paper Co., and many more, including myself) started from nothing. Look at where they are now.